Highstreet reports

New edition of High Street Report published, focusing on (re)use structures and economic efficiency

New edition of the High Street Report focusing on (re)use structures and economic efficiency
German shopping streets are facing profound changes – exacerbated by the pandemic and structural change in the retail sector. In our first report from 2024, we examined German shopping streets, their status quo and the challenges they face. In the second volume of our High Street Report, we explore the central question of usage functions and future orientation.

The report contains detailed analyses, highlights potential for new usage concepts and presents practical examples from various cities. Based on specialist contributions from experts in our network, the volume offers valuable insights for local authorities, the real estate industry and the retail sector.

Discover now how the shopping streets of tomorrow can be designed – lively, diverse and sustainable.

The German high streets are changing! Even before the Covid-19 pandemic, initial changes could be observed, which were accelerated by lockdowns and restrictions. Ensuring the long-term attractiveness of prime locations is one of the key challenges for city centers and the players involved. With the Highstreetreport, imtargis aims to present different perspectives and discuss insights and analyses of the current challenges and opportunities facing city center shopping locations. This report provides a comprehensive overview of the current challenges and opportunities facing city center shopping streets.

In order to find an answer to this key question, a wide variety of data and facts were analyzed and prepared in a compact format. In the Highstreetreport, imtargis GmbH was supported by hystreet.com, the EHI Retail Institute GmbH and the IHK Ulm. We would like to take this opportunity to thank all the experts, authors and participants.